We gathered speakers from diverse disciplines and backgrounds to inspire, and discuss the road map for how macro trends are shaping the digital landscape in the MENA Region. Watch the event video Our industry needs to clean up its act by moving away from buying inventory that supports ad placements repeatedly being placed next to poor, cheap and fraudulent content. Also, being judged on media centric KPI’s (CPM’s, CPC, CTR rates), we risk spiralling out of control as an industry. We must redefine the goal posts and start implementing smart metrics that are more connected to business goals and outcomes. Finally, […]
