Lets take a minute…
Tell us if this statement sums up your predicament – you are looking to attract more visitors to your website, maybe some more leads to hand over to your sales team — and of course more customers to ensure your companies success in the future – Sound familiar? Truth is your not speaking Double-Dutch, we read you loud and clear.
Are you a fan of: intrusive pop up ads that feel like your being bombarded with every click? Or when you trusted publisher starts serving you with invasive campaigns, when all you wanted to do is read an article with your morning coffee. Enjoy any of these scenarios? No?That’s what we thought! And, as it turns out, most of the audience you aim to target in your next advertising campaign, share your sentiment.
The problem we are facing today, is that there’s a fundamental disconnect between how advertisers and agencies are marketing and positioning their offerings — and the way that people [like you] actually want to shop, buy and behave online.
That’s why we say –For the good of the industry, stop bombarding. Start engaging.