We believe it will give us the flexibility to create inventory on demand within in a matter of seconds.
James leaver- GM, International at MailOnline
That’s why with the 1tag solution, as a buyer, I can use it to buy my DSP and send it directly to the publisher. I know exactly what I’m buying and there is very little clutter, so by the time the ad $$ reaches the publisher he’s not getting pennies he’s getting dollars.
Christos Solomi- Executive Director, MEANA