We gathered speakers from diverse disciplines and backgrounds to inspire, and discuss the road map for how macro trends are shaping the digital landscape in the MENA Region.
Watch the event video
Our industry needs to clean up its act by moving away from buying inventory that supports ad placements repeatedly being placed next to poor, cheap and fraudulent content. Also, being judged on media centric KPI’s (CPM’s, CPC, CTR rates), we risk spiralling out of control as an industry. We must redefine the goal posts and start implementing smart metrics that are more connected to business goals and outcomes. Finally, increasing the % of ad dollar received by the publisher would guarantee a shift of mindset, whereby the publisher would therefore reinvest back into quality inventory and content.
“That’s why with the 1tag solution, as a buyer, I can use it to buy my DSP and send it direct to the publisher. I know exactly what I’m buying and there is very very little clutter, so by the time the ad $$ reaches the publisher he’s not getting pennies he’s getting dollars.”
Christos Solomi – Executive Director, MENA
Innovative ad-tech is key!
1tag is a platform that allows you to create inventory on demand and trade that media in a matter of minutes. Giving publishers like the Mail Online UK absolute control of their advertising. As a result, they are able to build and monetise more of a 1tag media.
AdZouk is now giving advertising agencies the 1tag platform, for their trading desks to use internally, by creating more ad placements, controlling viewabilty and ensuring a brand safe environment – and it is not limited to an AdZouk supply source.
Through 1tag’s platform, advertisers can now identify specific content they wish to be associated with, and create their own bespoke ad placement that is essentially 100% exclusive to them! The drag and drop functionality that is user friendly and fully customisable, allows the media buyer to move the ad unit wherever they choose to. Read more on this in our blog
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