Using real-time capabilities, 1tag Secure safeguards brands from appearing alongside negative content and prevents wasted advertising spend

Dubai, UAE, 25 April 2018: Addressing the need for improved safety in online advertising, AdZouk – the region’s largest digital ad hub – has launched its latest marketing technology solution, 1tag Secure. The innovation was officially launched today at an AdZouk event on brand safety and will offer greater protection for brands by preventing digital ads from appearing alongside negative content.

1tag Secure is expected to be a game-changer for the region’s digital advertising sector and not only protects clients from being associated with non brand-safe content, but also guards them against fraudulent, bot and non-human traffic. In addition, the technology will ease concerns around viewability as 1tag Secure can target relevant ad positions.

Explaining the rationale behind the development of 1tag Secure, AdZouk’s Managing Director Jamie Atherton said, “We are always looking for new ways to improve value and safety for the publishers and advertisers we work with. Along with ad viewability, brand safety online is becoming a significant challenge for advertisers in the MENA region, with many ads appearing alongside undesirable content. This can result in negative consequences for a brand and 1tag Secure has been built specifically to address this issue by providing a safer environment in which digital advertisers can operate.”

1tag Secure provides clients with a rich, granular and fully transparent reporting suite with a vast array of metrics. Through real-time prevention capabilities, the technology proactively blocks any negative activity before it occurs – separating it from existing ad verification platforms, which monitor ad fraud retrospectively. 1tag Secure supports display and video advertising across both direct and programmatic buying.

Atherton added, “We have seen several premium brands harmed online due to being positioned alongside non brand-safe content and this can cause significant damage to their reputation as well as wasting precious advertising spend. We anticipate that 1tag Secure will deliver significant savings in wasted advertising spend – at least 20% in most cases. The technology is therefore an essential tool for advertisers who want to maximise their advertising investment and protect themselves from the threats that exist in the online space.”

AdZouk is the only Google Certified Publishing Partner (GCPP) for the Middle East and North Africa and partners with premium publishers, leading agencies and advertisers around the region. As the region’s largest digital ad hub, AdZouk is able to target users both globally and locally with maximum efficiency and accuracy, doing so in an innovative, engaging and diverse manner.

Notes to Editors:

To download the 1tag Secure FAQ document please click the image below.

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