press-release

Using real-time capabilities, 1tag Secure safeguards brands from appearing alongside negative content and prevents wasted advertising spend Dubai, UAE, 25 April 2018: Addressing the need for improved safety in online advertising, AdZouk – the region’s largest digital ad hub – has launched its latest marketing technology solution, 1tag Secure. The innovation was officially launched today at an AdZouk event on brand safety and will offer greater protection for brands by preventing digital ads from appearing alongside negative content. 1tag Secure is expected to be a game-changer for the region’s digital advertising sector and not only protects clients from being associated […]

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Dubai, UAE: AdZouk, a premium MENA SSP, has joined forces with SuperAwesome, the largest kid-safe digital marketing platform in the world, to bring kid-safe advertising to kids across the Middle East for the first time. Creating the only 100% kid-safe digital ad marketplace in the region, advertisers and publishers can safely engage young audiences using the industry’s most trusted technology. Trusted by brands like Disney, Hasbro, LEGO, and Warner Bros, SuperAwesome’s COPPA-compliant platform reaches over a quarter of a billion kids each month around the world and is used by hundreds of brands for kid-safe digital advertising and branded content […]

DUBAI, March 2016: AdZouk, a premium MENA SSP,and StackAdapt, pioneers in native advertising technologyare expanding their advertising solutions with the launch of the first VideoNative Advertisingplatform in the MENA region. Joining forces in 2015, the powerful duo first introduced Programmatic Native Advertising to the Middle East to allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding. Now, new and existing StackAdapt users will be able to promote their videocampaigns using the same technology. “The demand for video advertising has been overwhelming, and it has been particularly strong in the MENA […]

Dubai, UAE, 25 January 2016: Always at the forefront of digital advertising for the Middle East and North Africa, AdZouk has introduced ‘Konnect’, a native content recommendation platform,solely in Arabic. As a premium MENA SSP, AdZouk designed“Konnect” to give advertisers and other clients that wish to promote their content the ability to target exclusive audiences specific to their brand via a number of cutting edge formats that can be managed and analysed in real time. Jamie Atherton, Managing Director for AdZouk said, “We pride ourselves on being the first, true Arabic content technology in the region. This new solution will […]

Dubai, UAE, October 2015: AdZouk, a premium MENA SSP, has been announced as a Google Certified Publishing Partner (GCPP) for the region, to help both advertisers and publishers thrive. Google has selected AdZouk for this program based on AdZouk’s proven expertise in Google AdSense, DoubleClick AdExchange, and DoubleClick for Publishers, as well as high rankings in customer satisfaction. The Google badge for Certified Publisher Partners allows publishers to trust that they are in a brand safe, premium environment. Publishers can rely on Adzouk to monetize their sites and earn as much as possible from every impression by increasing traffic, creating […]

DUBAI, July 22, 2015: AdZouk, one of the leading advertising networks in the region and StackAdapt, one of the pioneers in programmatic native advertising technology, announced today their official partnership to exclusively distribute native advertising technology across the MENA region. The new partnership will allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding. Native advertising units appear in-stream and open up creative possibilities for branded article and video content distribution. “Some of the largest publishers and agencies workwith AdZouk, so we approached them for their knowledge and expertise in the […]