DUBAI, July 22, 2015: AdZouk, one of the leading advertising networks in the region and StackAdapt, one of the pioneers in programmatic native advertising technology, announced today their official partnership to exclusively distribute native advertising technology across the MENA region.
The new partnership will allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding. Native advertising units appear in-stream and open up creative possibilities for branded article and video content distribution.
“Some of the largest publishers and agencies workwith AdZouk, so we approached them for their knowledge and expertise in the region. Over the last 12 months we have worked with AdZouk on dozens of campaigns, and seeing the success we were able to achieve together, we are now ready to make our work public. We are very excited about this partnership as it opens lots of doors for us to further deepen the adoption of native advertising globally,” said Vitaly Pecherskiy, COO of StackAdapt.
As global brands shift away from interruptive ways to reach consumers to involvement types of advertisements and content marketing, native advertising emerges as a default channel for content amplification. Now that data-driven, real-time ad delivery dominates the buying of banner advertising, premiumbrand-centric channels such as native advertisingare starting to adopt it as well.
“More and more brand advertisers optin for highly engaging content strategies. Our ability to deliver this content to their audience in a hyper-targeted manneris a powerful addition to our strong core offering,” said Jamie Atherton, Managing Director of AdZouk.
At launch, AdZouk’snative advertising offering is available across MENA countries.
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Notes to Editors:
AdZouk, one of the region’s leading online advertising networks, was founded in February 2011. The network, which currently comprises thousands of premium websites, was built to meet the growing demand for a premium Middle East and North Africa ad network that competes with global standards. www.adzouk.com
About StackAdapt: StackAdapt is the world’s largest native advertising demand-side platform. Accessing all largest native ad exchanges, StackAdapt powers brands and trading desks with content amplification through programmatic buying of native advertising.
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In early 2011, a simple observation was made: the real time landscape, and the data surrounding it was ultimately transforming the way in which consumers behaved online, so why haven’t advertisers and publishers adapted to this change in the MENA region?
It was this observation that inspired Jamie, David, Mark and Guy, to create a vision for returning value back to advertisers and publishers – the “AdZouk” experience is driven by innovative and world leading technology that generates value with your data, rather than simply creating more of it!
Contact AdZouk Media Team:firstname.lastname@example.org