Dubai, UAE: AdZouk, a premium MENA SSP, has joined forces with SuperAwesome, the largest kid-safe digital marketing platform in the world, to bring kid-safe advertising to kids across the Middle East for the first time. Creating the only 100% kid-safe digital ad marketplace in the region, advertisers and publishers can safely engage young audiences using the industry’s most trusted technology.
Trusted by brands like Disney, Hasbro, LEGO, and Warner Bros, SuperAwesome’s COPPA-compliant platform reaches over a quarter of a billion kids each month around the world and is used by hundreds of brands for kid-safe digital advertising and branded content delivery to the under-13 audience across virtual worlds, desktop web, YouTube and mobile. The company already has a global presence in the US, Europe, South East Asia and Australia.
Adzouk are a premium SSP in the MENA region, comprised of thousands of high quality sites. Their network enables campaigns to be delivered to over 45 million users per month, across 17 countries in the region.
From this month, AdZouk will be offering brands and content creators SuperAwesome’s “AwesomeAds” platform, the only advertising platform built specifically for the data-privacy requirements of the under-13 kids industry (certified, COPPA-compliant), to deliver enhanced kid-safe advertising to thousands of kids in the region.
Commenting on the partnership, Jamie Atherton, MD, Adzouk said, “Kids across the MENA region make up a huge percentage of our audience and are the next generation of advertisers and publishers. By teaming up with SuperAwesome, AdZouk will be at the forefront of the kid-safe advertising industry. In turn SuperAwesome will benefit by establishing a footprint in a new region.”
Dylan Collins, SuperAwesome CEO, added “Making both our platform and marketplace available to brands and content owners globally is a key objective of ours. We’ve known Adzouk for some time and been consistently impressed by their professionalism and expertise. We’re delighted to be opening up the MENA region with them as a partner”
Notes to Editors:
AdZouk, a premium SSP in the region, was founded in February 2011. Adzouk currently comprises thousands of premium websites and was built to meet the growing demand for a premium MENA Supply-Side-Platform, that competes with global standards. www.adzouk.com
SuperAwesome (@GoSuperAwesome) is the largest kids’ digital media platform in the world, reaching over a quarter of a billion kids each month across mobile, web and online video. SuperAwesome’s technology and products power kid-safe advertising, parent-portals and COPPA compliance for hundreds of brands and agencies around the world. Clients includes Lego, Warner Bros, Hasbro, Spin Master, Nintendo and many others.
- AwesomeAds is the industry’s leading kid-safe, COPPA-compliant ad platform used by hundreds of brands and agencies in the US, UK, Australia and Southeast Asia.
- Kids Web Services (KWS) provides compliance-as-a-service tools for kids’ content creators and recently announced Hasbro and Walker Books as the latest clients.
- PopJam, is the UK’s leading kid-safe social content platform used by brands including Nintendo, Puffin, Roald Dahl, GirlTalk and many others.
- SuperAwesome Insights, the company’s dedicated Research and Insights arm is used by a huge number of FMCG brands both inside and outside the kids’ market.
Headquartered in London, the company has offices in New York, LA, Singapore and Sydney. For more information, please visit www.superawesome.tv or @GoSuperAwesome
Read the Blog:
In early 2011, a simple observation was made: the real time landscape, and the data surrounding it was ultimately transforming the way in which consumers behaved online, so why haven’t advertisers and publishers adapted to this change in the MENA region?
It was this observation that inspired Jamie, David, Mark and Guy, to create a vision for returning value back to advertisers and publishers – the “AdZouk” experience is driven by innovative and world leading technology that generates value with your data, rather than simply creating more of it!
Contact AdZouk Media Team:firstname.lastname@example.org