AdZouk has watched the mobile advertising industry grow up in the MENA since we launched in 2011. Ad targeting and delivery has become a lot more strategic, and even the ads themselves have become more engaging and creative as time progresses. Today ads are more effective, and as the consumer attention shifts from traditional advertising channels to mobile apps, the mobile advertising opportunity especially in the Middle East is primed to explode in a big way. Brands that ignore the power of mobile and in-app advertising will simply become no existent.

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