The Right Way to-do Display Advertising – effective display advertising is no longer restricted by traditional banners and skyscraper ad formats. Rather, it has grown up and you can now find it in your Facebook News Feed, or as promotional updates like LinkedIn.

Engagement occurs when ads are aligned to individual interests, or they appear seamlessly into a site from a trusted publisher, taking the shape of an organic update, these “advertisements” are tailored to a specific audience using advanced targeting criteria to ensure they remain relevant and deliver ROI.

Even Google are dominating this ad format with AdWords, allowing brands to align keywords with their business goals to remain in front of their desired customers, without appearing overly invasive. The success of this ad format has allowed engagement in real-time, when they input a search that matches the product or services your brand offers.

AdZouk uses all standard and expandable IAB ad formats

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