Jaguar XE


Client | MEC

MEC is one of the world’s leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 90 countries and are a founding partner of GroupM.

Client brief:

AdZouk was asked to be part of the launch of the new XE model from Jaguar. The client wanted to specifically target the MENA and GCC market, as one of the leading luxury automotive brands – the client wanted to attract an audience with disposable incomes, high end users and those interested in sports and luxury. The campaign was in Arabic and English with a focus on social media uplift and test drive enquiries.

Our solution:

Rich Media Suite and Zoukon unit, two of our signature solutions, the campaign implemented an expandable interactive video, incorporating Rich Media features; social feeds, image gallery, video. The CTA register element allowed the audience to book a test drive with their nearest dealer.

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