Bose wanted to target audiences that were young, active individuals, who lived cosmopolitan lifestyles, enjoyed traveling and listening to good music.
Rich Media Suite and Site window, our signature solutions were implemented to achieve top engagement for this campaign.The speaker campaign featured a unique engaging element that allowed people to “customise your Bose speakers” the audience could choose from different colour options that best reflected their personality. The Campaign was very popular with young adults, and working professionals alike.
