Client | Carat

Carat, the world’s leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions.
Owned by global media group Dentsu Aegis Network the Carat network is more than 6,700 people in 130 countries worldwide across 170 cities.

Client brief:

Bose wanted to target audiences that were young, active individuals, who lived cosmopolitan lifestyles, enjoyed traveling and listening to good music.

Our solution:

Rich Media Suite and Site window, our signature solutions were implemented to achieve top engagement for this campaign.The speaker campaign featured a unique engaging element that allowed people to “customise your Bose speakers” the audience could choose from different colour options that best reflected their personality. The Campaign was very popular with young adults, and working professionals alike.

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