Understanding Ad Viewability

As our beautifully chaotic industry moves into a world of viewable impressions, committing to view rates across digital ad campaigns is becoming ever more apparent. The new industry standard as defined by the MRC considers a viewable impression of a display ad is when 50% of the ad’s pixels are in view on the screen for a minimum of one second, and a minimum of two seconds for video. In an effort to mimic the direction in which individuals digest online content nowadays; ad formats have steadily migrated away from being designed solely for desktop, moving towards smartphones and In-App […]

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