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The staff here at AdZouk is a diverse group of people — we have the tech savvy bunch who speak only the language of “programmatic”, and “native”, some of our group are obsessed with data analysis, we have a select few, who live and breathe content. And to keep things interesting we have a few urban hipsters, a socialite here and there, couple of gym junkies, an aging iron man, an adrenaline loving skydiver, a master of coin, and plenty of them, unsurprisingly, have had careers in the advertising industry.   But two of our newest faces are making all […]

AdZouk Launches ‘Konnect’ Regions First Arabic Only Content Recommendation Platform     Dubai, UAE, January 2016: Always at the forefront of digital advertising for the Middle East and North Africa, AdZouk has introduced ‘Konnect’, a native content recommendation platform, solely in Arabic. As a premium MENA SSP, AdZouk designed “Konnect” to give advertisers and other clients that wish to promote their content the ability to target exclusive audiences specific to their brand via a number of cutting edge formats that can be managed and analysed in real time. Jamie Atherton, Managing Director for AdZouk said, “We pride ourselves on being […]

  At AdZouk we live and breathe digital advertising We are not just a digital serving platform. We are not just an ad network, nor are we just a media company. We are “Konnect[ors]” innovators, and builders dedicated to transforming the way brands engage with people.   Do you need to kick start your campaign? Stop bombarding. Start engaging. BUILD A CAMPAIGN

  With the end of the year rapidly approaching, it’s time to reflect and look forward to 2016 – and what it brings for all things programmatic. I thought it was appropriate to rework the old classic “Matchmaker” from “Fiddler on the Roof”… and give it a relevant twist to the theme of the blog, as data can be dry topic – lets inject some light relief… (Keep in mind I’m not a poet!)   Matchmaker, Matchmaker, Automate my match, A cross screen consumer, CPM to match, Matchmaker, Matchmaker Search through your data, Find my campaign, the perfect match.   […]

After kicking up our heels last last week at our industry party we thought we would share some of the highlights. We were lucky enough to have one of Dubai’s top..

Google’s ‘mobile friendly’ changes have been in effect for a few weeks now, what interesting is how this has already had an impact on (mobile searches).

Advertising now has a new face – Native. Native is perhaps one of the biggest trends in advertising today;it provides a way to advertise without being overtly promotional.

Why did we create a “care label” we hear you ask? – Why not? Campaigns are just like clothes, if you want to get allot of wear out of them…

As one of Google’s Certified Publishing Partners, AdZouk can help your business thrive. Google selected us for this program based on our proven expertise..

We have just announced our official partnership with StackAdapt, to exclusively distribute native advertising technology across the MENA region.   StackAdapt – one of the pioneers in programmatic native advertising technology.   The new partnership will allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding. Native advertising units appear in-stream and open up creative possibilities for branded article and video content distribution.   “Some of the largest publishers and agencies work with AdZouk, so we approached them for their knowledge and expertise in the region. Over the last 12 months […]