The “environment” or landscape which an ad inhabits is just as vital as who it reaches, maybe even more so. The advertising industry as a whole has been slow off the mark to put in place effective control filters and offensive content safeguards, which would ensure brands a safe, premium environment. This comes as advertisers are re-evaluating their digital buying plans, as our industry reacts to the market shift on brand safety and the pitfalls of automated advertising. It’s easy to pass the buck and point fingers (todays society is particularly gifted at this) clearly YouTube and Google […]