Mobile Video Advertising

Video advertising is now the new norm on mobile, as a result of new technologies, the simplicity of sharing and the relatively low costs associated with success. Video advertising if executed correctly can spur millions of views within a short period of time. However, it’s essential to have the right blend of creativity and to truly understand the human mind. Content is king in video as much as it is within articles, if not more – since video has the ability to combine both visual and quality content elements. The average CTR of video ads is just over 1.80%, which makes […]

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Advantages of partnering with a GCPP

A Google Certified Publishing Partner (GCPP) is an organisation recognized by Google as being an expert in publisher support with AdSense, DoubleClick for publishers and DoubleClick Ad Exchange – all Google certified tools. This badge is only granted to a very specific group of companies with a verified skillset. For organisations to be considered eligible for a GCPP – the highest digital benchmarks must be met. a) Demonstrates expert knowledge of Google’s publisher solutions and/or can complete training b) Consistently bring in new clients and grow relationships c) Have happy customers as demonstrated by satisfaction surveys d) Committed to maintaining a healthy ads […]

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Australian Publishers – take back control!

In 2016, an average of 65% of Australia’s digital advertising on mobile, tablet & desktop inventory was bought through programmatic or ad networks. The remaining 35% of all ad impressions were bought directly, not through programmatic buying. Programmatic is no longer optional, its rather a necessity as evident by the growing number of Australia’s leading publishers moving in that direction. Programmatic advertising, as everyone in our industry should know by now, is the automation of digital advertising. The advertiser simply allocates a budget aimed at a target audience for a specific campaign, and their ads are automatically placed on digital […]

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Being able to create and control

Our industry needs to clean up its act by moving away from buying inventory that supports ad placements repeatedly being placed next to poor, cheap and fraudulent content. As we continue our blog series on brand safe environment, we thought it best to touch on the 5 biggest issues facing our industry in this programmatic era (Bots, fraud, Brand safety, Control & Viewabilty) – regardless if you are a publisher, an agency, a media supplier or a brand, you should be able to implement real solutions not a quick fix. What we [as an industry] should be interested in first and foremost is control: […]

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Part 1 | Brand safe environment

The “environment” or landscape which an ad inhabits is just as vital as who it reaches, maybe even more so.   The advertising industry as a whole has been slow off the mark to put in place effective control filters and offensive content safeguards, which would ensure brands a safe, premium environment. This comes as advertisers are re-evaluating their digital buying plans, as our industry reacts to the market shift on brand safety and the pitfalls of automated advertising.   It’s easy to pass the buck and point fingers (todays society is particularly gifted at this) clearly YouTube and Google […]

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Work, money, business – No pain, no gain!

We have well and truly galloped into the New Year, but if you were slow to set your 2017 resolutions – then why not take advantage of the Incoming year of the rooster. So in the sprit of Chinese New Year we thought we try and read into AdZouk’s Chinese horoscope for 2017.   Being born in 2011 that makes AdZouk a Metal Rabbit  Ambitious, observant, responsible, sophisticated and hard working, the Metal Rabbit is the most stable and the most robust of Rabbits.  So how do the odds stack up for our warren of bright eyed and bushy tailed […]

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Get seen with AdZouk’s 1Tag

On publishers side 1Tag acts as a tag management system providing our partners with a one-time implementation that serves all AdZouk products and increases monetisation, giving publishers the ability to control their inventory and create the highest possible eCPM. With placement on demand 1Tag conforms to Google’s “5 factors of ad Viewability” and brings more ads in view -which creates high view rates, increased performance and ultimately a higher eCPM for publishers.   Tap into our publisher revenue solutions Control inventory and create the highest possible eCPM Yes, I’m in!   For advertisers 1Tag acts as a placement on demand […]

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Understanding Ad Viewability

As our beautifully chaotic industry moves into a world of viewable impressions, committing to view rates across digital ad campaigns is becoming ever more apparent. The new industry standard as defined by the MRC considers a viewable impression of a display ad is when 50% of the ad’s pixels are in view on the screen for a minimum of one second, and a minimum of two seconds for video. In an effort to mimic the direction in which individuals digest online content nowadays; ad formats have steadily migrated away from being designed solely for desktop, moving towards smartphones and In-App […]

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What are your kids watching on the Internet right now? [PART 2]

This is the second instalment of our AdZouk Insights – two part blog series Welcome back – today we conclude our AdZouk insights series on: “What are your children watching on the Internet right now?” We look at our Kid’s and the Digital Advertising industry in the MENA region and, why new media outlets are scrambling to understand Generation Z and the soon to emerge Generation Alpha. Today we investigate Gen Zs and their obsession with consumerism, how global brands are taking advantage of the malleable 0-13 demographic. And finally, we give Advertisers and Publishers the chance be the first in the […]

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