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Being able to create and control

Our industry needs to clean up its act by moving away from buying inventory that supports ad placements repeatedly being placed next to poor, cheap and fraudulent content.

As we continue our blog series on brand safe environment, we thought it best to touch on the 5 biggest issues facing our industry in this programmatic era (Bots, fraud, Brand safety, Control & Viewabilty) – regardless if you are a publisher, an agency, a media supplier or a brand, you should be able to implement real solutions not a quick fix.

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